Public category background

Blue Matcha and Japan's Ternatin Category

Public market context for buyers exploring blue botanical ingredients.

Butterfly pea is known for its vivid natural blue color and for ternatin, a butterfly pea-derived anthocyanin. In Japan, a public release from Nihon Advanced Agri describes Foods with Function Claims products using butterfly pea-derived ternatin.

This page gives buyers a concise public category background for butterfly pea-derived ternatin in Japan.

Source: Nihon Advanced Agri (NAA) press release distributed via PR TIMES. Additional public background: Japan Blue.

Read Original Release Japan Blue Background

What the PR TIMES release introduced

Three Foods with Function Claims products using butterfly pea-derived ternatin.

The release introduces three named NAA products in Japan. These products illustrate how butterfly pea-derived ternatin appears in Japan's functional-food category. Blue Matcha is a separate blue botanical ingredient for product and menu development.

Notification number: J1058

Blue Smart Jelly

Format: stick jelly. Claim category: post-meal blood triglycerides.

Notification number: J1074

Blue First Tablet

Format: tablet. Claim category: post-meal blood glucose.

Notification number: J1073

Blue First Chocolate

Format: chocolate. Claim category: post-meal blood glucose.

Japan category context

Public product examples from Japan.

Japan offers public examples of butterfly pea-derived ternatin being used in separate Foods with Function Claims products.

For buyers, this context connects blue botanical color with ingredient review, sample discussion, product planning, and country-specific label checks.

Product package image from the PR TIMES release showing Blue Smart and Blue First — Public product examples introduced in the PR TIMES release: Blue Smart and Blue First.

Japan blue botanical category context banner — A category background visual for blue botanical ingredients in Japan.

Why this matters for Blue Matcha

Category context for Japan's blue botanical market.

The release shows how butterfly pea is being positioned in Japan beyond color alone: as a blue botanical ingredient connected with ternatin research, product development, and Foods with Function Claims products.

Vivid natural blue

A distinctive blue ingredient for menus.

Butterfly pea gives food and drink a blue appearance that works for cafes, beverages, desserts, and product concepts.

Botanical story

Ternatin is publicly discussed in Japan.

Ternatin is a butterfly pea-derived anthocyanin used in certain Foods with Function Claims products.

Ingredient planning

Review Blue Matcha through samples and ingredient documents.

Blue Matcha can be reviewed for product planning, menu development, OEM discussion, and import or labeling checks.

Label review

Final product wording depends on the product, market, serving amount, and documents.

Market-specific wording should be checked against the final product format and supporting materials.

Clear separation

Functional claims belong to the specific NAA products described in the release.

Those NAA products were introduced via PR TIMES as Foods with Function Claims products. Blue Matcha is offered separately as a blue botanical ingredient for menu development, product planning, sample requests, and documentation.

Request Blue Matcha materials Back to Blue Matcha LP

Source Figure Notes

How to read the PR TIMES source figures.

The cited release includes figures related to blood glucose, insulin, and high-fat-meal response. They are included to help buyers and product development teams read the public materials carefully.

Graph reading guide

Time-course charts show how values change after the meal or test drink.

AUC / iAUC summaries show the overall response across the measured period.

Read them as reference material, not as Blue Matcha serving directions or functional-benefit information.

Blood glucose

Post-meal glucose response.

Reference visuals from the cited source materials.

Blood glucose time-course graph from the cited source materials — Time-course visual: post-meal glucose response.

Blood glucose AUC summary graph from the cited source materials — Area-summary visual: glucose response across the measured period.

Insulin

Insulin response.

A separate measured response shown alongside the glucose-related source figures.

Insulin time-course graph from the cited source materials — Time-course visual: insulin response after the test drink condition.

Insulin AUC summary graph from the cited source materials — Area-summary visual: insulin response across the measured period.

High-fat meal

High-fat meal response figure.

High-fat-meal source visuals shown with their original measurement labels.

High-fat meal time-course graph from the cited source materials — Time-course visual from the high-fat-meal cited figure.

High-fat meal iAUC summary graph from the cited source materials — iAUC summary visual from the high-fat-meal cited figure.

For buyers and product developers

Request Blue Matcha materials.

For ingredient review, menu development, OEM planning, or import checks, please contact us with your project details. We will provide the relevant public references, ingredient documents, and Blue Matcha sample information for your project.

Share the intended country, product format, and use case.
Tell us whether the project is for menu development, OEM planning, ingredient sourcing, or import and labeling checks.
Tell us which documents you need, such as ingredient information, specification sheet, COA, allergen, microbiological, pesticide, or heavy-metal review.